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Guerilla Marketing
Not content with just reading a book on the tube like most ordinary people do between stops, on the way back from her launch party in London jellyellie gave copies of her books to all of her friends to hold. See the random guy on the very left, trying to read his own book? Well...
...not for much longer, matey! And not only did jellyellie manage to convince these people to hold a copy of How Teenagers Think, but she also managed to sell two copies to more random people - and was in the process of negotiating her third sale when they arrived at their destination, Leicester Square (Chinatown here we come) and had to disembark. Probably a good thing, otherwise she would have ended up spending a night at her majesty's pleasure for trading without a licence.
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